BC.GAME Becomes Official Principal Partner of Leicester City FC in $40 Million Partnership Deal

The worlds of iGaming and Football have reached new heights as BC.GAME signs a historic deal of $40 million with the Premier League team Leicester City to become the team’s “Official Principal Partner”. The announcement from Leicester came on the 5th of July as the partnership is set to transform both the worlds of iGaming and football.

New Sponsorship, New Heights

Following the deal, BC.Game will now prominently feature on the front of all Leicester City men’s shirts throughout the 2024/2025 season. This partnership comes at a historic moment as Leicester City FC finds its way into the Premier League after a fresh promotion from the Championship.

BC.GAME is also introducing its new, dynamic cryptocurrency, $BC, to the world. Among many other functions, $BC is uniquely designed to provide all BC.GAME users with a more integrated and rewarding experience. The $BC token will now take a central position in the BC.GAME ecosystem and its crypto casino, expanding opportunities for multiple activities such as in-game purchases, access to exclusive online gaming features and more.

Unique Growth-oriented Strategies

To drive massive growth, BC.GAME has put some strategic initiatives in place. The iGaming platform will now initiate user-rewarding activities such as community airdrops, liquidity mining and other innovative marketing strategies. These strategies are carefully executed to establish the token as a strong force in the market and retain long-term value and stability for the coin. BC.GAME is also launching a unique advertising campaign for its crypto casino by collaborating with influencers, entering into strategic partnerships and launching highly targeted ad campaigns.

Leicester Alliance: A Step Towards The Future

BC.GAME has opened a new future for iGaming, with the new Leicester partnership announced to run from August 2024 to May 2026. This partnership is certainly one giant step in the future of iGaming. All Leicester FC jerseys will now boldly display BC.GAME, bringing the online gaming giant into the spotlight for the world to see.

The partnership is a strategic one as Leicester is one of the biggest English clubs in the world, having won the Championship, FA Cup and the coveted Premier League, making it one of the most decorated football clubs out there. The new partnership puts BC.GAME in a great position as it brings BC.GAME’s online casino to Leicester’s rich fanbase and the entire Premier League. This collaboration also benefits both parties, facilitating an introduction of the two worlds and bringing the fans of both worlds an experience of the other side. Without a doubt, this partnership will be exciting for all parties involved and the fans of both platforms.

About BC.GAME

Founded in 2017, BC.GAME has grown to become one of the most well-known iGaming and online casino platforms. It leverages the fast-growing popularity of cryptocurrencies while also contributing in no small way to the rising global interest in blockchain-based applications.

BC.GAME provides a secure online gaming environment for its users, facilitating transactions in a wide range of trusted cryptocurrencies like Bitcoin (BTC) and Ethereum (ETH). BC.GAME also strongly focuses on transparency, establishing its crypto casino platform as one where all user outcomes are verified in a trusted blockchain.

July 6 A Day To Remember

Come July 6, the full glory of the partnership will be unveiled as the 2024/25 Leicester City men’s home shirt, which is also the first to feature the new BC.GAME branding will be launched online. The jerseys will also be available at the Foxes Fanstore at King Power Stadium at 0900 BST on Saturday, July 6.

Excitement is also in the air as Leicester City is set to return to the Premier League for the 2024/25 season after being promoted as the winners of the EFL Championship. The Foxes will also display the BC.GAME sponsorship in the Premier League for the first time with a home game against Tottenham Hotspur on Monday, August 19.

Stay tuned for more updates as BC.GAME and Leicester City begin a thrilling adventure together into a new future of iGaming and football.