AdEx (ADX) Feed: Events, News & Roadmap
AdEx Events on the Chart
What is AdEx?
AdEx is a web3-based advertising platform that incorporates blockchain technology and programmatic advertising techniques to enhance the digital advertising ecosystem. Launched in 2017, it’s designed for Web3 advertisers aiming to reach potential cryptocurrency users.
Initially conceived as a decentralized ad exchange, AdEx’s functionality has expanded to a comprehensive advertising protocol. It functions as a Demand-Side Platform (DSP), facilitating advertisers to purchase traffic from Supply-Side Platforms (SSPs), engage in real-time bidding, and utilize programmatic advertising tools. AdEx also establishes direct collaborations with premium publishers, streamlining the interaction among publishers, advertisers, and the audience.
ADX is the proprietary utility token of the AdEx platform. Its primary functions encompass rewards distribution, governance participation, payment execution, and staking. The token bolsters validator uptime, ensuring uninterrupted advertising campaigns. As more tokens are staked, the strength and reliability of the validator network increase. Token holders can stake their ADX to earn rewards and influence governance decisions. Additionally, advertisers can employ ADX for campaign payments, which offers a cost advantage over other payment methods.