Basic Attention Token (BAT) Feed: Events, News & Roadmap

What is Basic Attention Token?

The Basic Attention Token (BAT) is an ERC-20 token, conceptualized by Brendan Eich, the creator of JavaScript and co-founder of Mozilla.org. It aims to address the inefficiencies and issues in online advertising. BAT rewards web users and content creators within an “attention economy”, where attention is monetized. The token is integrated with the Brave Web browser, which is designed to be privacy-centric, blocking third-party ads and trackers.

BAT operates primarily through the Brave browser. Users can opt into Brave Rewards, earning BAT by viewing ads and engaging with content. Content creators, in turn, are rewarded based on the attention they attract from users. Additionally, users have the option to tip content creators directly using BAT. Advertisers can use BAT to buy advertising space in the Brave browser. Transactions in Brave Rewards are facilitated via the Uphold platform, which handles the transfer costs.

BAT is pivotal in addressing the challenges of the current online advertising model, especially the transition from desktop to mobile. It aims to reduce ads' load on mobile data and battery life and mitigate privacy concerns and distractions caused by advertisements. BAT also seeks to offer a fairer revenue model for traditional publishers losing out in the existing advertising landscape. In summary, BAT through Brave browser proposes a more efficient, privacy-respecting, and rewarding approach to online advertising for users, content creators, and advertisers.