Highstreet (HIGH) Feed: Events, News & Roadmap

What is Highstreet?

Highstreet is a P2E commerce-focused metaverse that integrates phygital shopping, bridging the gap between traditional offline retail and the Web3 environment. Originating from LumiereVR, a VR retail company from 2015, Highstreet has evolved to present both digital and physical products from an array of brands, allowing players to interact with, purchase, and even redeem these items in the real world.

Users on Highstreet can buy, trade, and craft NFT in-game items, solidifying their virtual presence. When tokenizing physical products for the metaverse, Highstreet creates two fractional NFTs. The first fraction, priced lower, is an in-game item, generating revenue for the brand without impacting their physical stock. The second triggers an e-commerce event; upon purchase, it places an order using the brand’s existing e-commerce system. With features like Shopify integration, users can buy virtually and redeem physically, establishing a pioneering phygital business model. Highstreet further supports a curve-based marketplace for exclusive products and offers a launchpad for emerging brands, utilizing Street Smart bonding curves for liquidity and dynamic pricing influenced by demand and community engagement.

HIGH, Highstreet’s native utility token, is a multichain token with a capped supply of 100 million, progressively accessible with the project’s growth. Users can stake HIGH tokens for rewards, use them for in-game purchases on Highstreet Market and virtual real estate in Highstreet World. Moreover, the token facilitates progression within the game’s regions and grants access to exclusive metaverse events.