Lethean LTHN: Rebranding

The team has been notified that our rebranding may take until August, 2018.

Take a deep breath everyone. As a team, we know this was not the news you were anticipating. All strategic and graphical elements of the rebrand are complete but the legal aspects remain outstanding. The look and design of our new brand with our branding partner MOON Lisboa has been finalized. After finalizing the name and new designs with their team, we began working on the legal process of trademarking our soon to be brand. Since we have not finalized the trademarking of the new brand, we will not be releasing the name at this time. This may seem like it is detrimental to our project. However, since the legal process is the last step in our rebranding, the team is confident that we can finalize the process by August 2018. This conservative deadline was established after discussing the matter with our legal team in charge of the trademark applications. As with all of our deadlines, we hope to deliver ahead of time, and we based the deadline around realistic expectations with allowance for possible delays. It is our goal to under promise and overdeliver rather than the other way around. We look forward to sharing more information about our new brand as we approach August.