Wabi: Consumer Scanning App
The design of the app was overhauled and we prototyped a new app flow to improve the user’s scanning experience. This works to improve ecosystem ‘stickiness’ (keeping consumers in the ecosystem) and accommodates multi-channel experiences for B2B partners who sell through multiple channels.
The functionality of the app was also expanded so that it will inform the user whether the product has previously been opened or not upon first scan.
8 brand events
4 exchange events
3 general events
1 regulatory event in different countries
1 conference participation